The Listing Agent is the Sellers Agent and represent the seller. Through a listing agreement, the seller agrees to paying a specified commission and hires the services of a real estate broker to sell or lease the property. Usually the seller pays the sales commission because the broker is most often an agent of the seller. The usual negotiated time frame for listing a house is anywhere from three to six months.

     The broker becomes the owner's representative. The broker may employ a salesperson who is obligated to get the highest price possible for their client, the seller. The responsibilities of a Sellers Agent are:

• loyalty is to the seller. The real estate sales agent is hired by and works for the seller, not the buyer.

• will forward confidential information from the buyer to the seller.

• will promote and protect information in favor of the seller.

• should urge an exclusive agency listing or open listing of a property.

• will qualify a buyer as to his/her ability to purchase the property.

• will specifically protect the sellers interest and negotiate the most favorable terms and price for the seller.

• will recommend legal council whenever necessary.

• will submit all written offers to the seller as quickly as possible.
  

   The agent that lists the house will "help" buyers some of the time. The sellers agent is duty bound to get the highest possible price and best terms for the seller.